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James Clear
Habit Formation, Behaviour Change, Personal Improvement, Productivity, Decision-Making Coaching
James Clear is an American author and speaker specialising in habits, behaviour change, and continuous improvement. His book Atomic Habits (2018) is one of the best-selling books of the 21st century, having sold more than 15 million copies worldwide and spent more than four years on the New York Times bestseller list. The book presents a four-step framework — cue, craving, response, reward — for building good habits and breaking bad ones, and introduces the concept of 'identity-based habits'. Clear publishes a widely-read newsletter, 3-2-1, sent weekly to more than two million subscribers. He has written for Time, Entrepreneur, and Business Insider. His work focuses on the science-backed principles that govern how tiny changes accumulate into remarkable results — and how environment design, not motivation, is the most reliable driver of long-term behaviour change.
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James Clear specialises in Habit formation, Behaviour change, Personal improvement, Productivity, Decision-making.
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