◈ PUBLIC COACH PROFILE
Seth Godin
Marketing Strategy, Permission Marketing, Leadership, Entrepreneurship, Creative Work Coaching
Seth Godin is an American author, entrepreneur, and marketing teacher whose work has reshaped how businesses think about reaching customers. He founded Yoyodyne in 1995, a pioneering permission-marketing company sold to Yahoo! for $29.6 million in 1998. He later launched Squidoo (2006), a user-generated content platform acquired by HubPages in 2014. Godin has written more than 20 books, including Permission Marketing (1999), Purple Cow (2003), The Dip (2007), Tribes (2008), Linchpin (2010), This Is Marketing (2018), The Practice (2020), and The Song of Significance (2023). His philosophy centres on permission marketing, building tribes of engaged followers, and doing work that matters rather than chasing mass-market attention. In 2015 he founded the altMBA, an intensive four-week online leadership and management workshop. He runs the Akimbo podcast and writes a daily blog at seths.blog, with more than 9,000 posts published since 2002
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Seth Godin specialises in Marketing strategy, Permission marketing, Leadership, Entrepreneurship, Creative work.
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