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Simon Sinek

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Simon Sinek

Leadership, Organisational Culture, Purpose, Trust-Building, Infinite Mindset Coaching

Simon Sinek is a British-American author, speaker, and leadership consultant. His 2009 TED Talk 'How Great Leaders Inspire Action', which introduced the concept of the Golden Circle and the idea of starting with 'Why', is one of the three most-watched TED Talks of all time with more than 70 million views. His book Start with Why (2009) expanded on this framework and became a global bestseller. Subsequent works include Leaders Eat Last (2014), Together Is Better (2016), Find Your Why (2017), and The Infinite Game (2019). He is the co-founder of Optimism Press and advises organisations including the United States Air Force, the United Nations, and major Fortune 500 companies. Sinek's coaching and consulting focuses on helping leaders and organisations articulate their 'Why' — the deeper purpose that drives decisions — and build cultures of trust and long-term thinking.

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Simon Sinek specialises in Leadership, Organisational culture, Purpose, Trust-building, Infinite mindset.

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