The Coaching Philosophy of Erik de Haan

There are coaches who teach techniques — and then there are coaches who change how you see yourself. Erik de Haan belongs firmly in the second category. Working across executive coaching, Erik de Haan has spent years refining an approach that goes deeper than surface-level goal-setting and accountability.

Based in Amsterdam, Netherlands / Berkhamsted, United Kingdom, Erik de Haan's reach extends far beyond geography. Clients come from across the world — some in crisis, some simply hungry for more — and what they find is a coaching experience built around truth, not comfort.

Professor Erik de Haan is a Dutch organisation-development scholar and Ashridge-accredited executive coach and supervisor, directing coaching programmes at Hult Ashridge and Vrije Universiteit Amsterdam.

What sets Erik de Haan apart is not just the results — it is the method. Rather than handing clients a formula, the work begins with a fundamental question: what do you actually want, and what is standing in your way? The answers are rarely what people expect.

The coaching world has no shortage of voices promising transformation. But Erik de Haan's body of work — built over years of practice, research, and relentless iteration — represents something rarer: a genuine framework that produces measurable, lasting change. For clients ready to do real work, this is where that work begins.

To explore working with Erik de Haan, visit www.erikdehaan.com or browse the full TrueCoach coach directory.