The Coaching Philosophy of Gretchen Rubin

There are coaches who teach techniques — and then there are coaches who change how you see yourself. Gretchen Rubin belongs firmly in the second category. Working across habits coaching, Gretchen Rubin has spent years refining an approach that goes deeper than surface-level goal-setting and accountability.

Gretchen Rubin is the author of the bestseller The Happiness Project and Better Than Before, and host of the Happier podcast, focused on habits, human nature, and everyday happiness.

What sets Gretchen Rubin apart is not just the results — it is the method. Rather than handing clients a formula, the work begins with a fundamental question: what do you actually want, and what is standing in your way? The answers are rarely what people expect.

The coaching world has no shortage of voices promising transformation. But Gretchen Rubin's body of work — built over years of practice, research, and relentless iteration — represents something rarer: a genuine framework that produces measurable, lasting change. For clients ready to do real work, this is where that work begins.

To explore working with Gretchen Rubin, visit gretchenrubin.com or browse the full TrueCoach coach directory.