The Coaching Philosophy of Jay Shetty

There are coaches who teach techniques — and then there are coaches who change how you see yourself. Jay Shetty belongs firmly in the second category. Working across purpose coaching, Jay Shetty has spent years refining an approach that goes deeper than surface-level goal-setting and accountability.

Based in Los Angeles, California, USA, Jay Shetty's reach extends far beyond geography. Clients come from across the world — some in crisis, some simply hungry for more — and what they find is a coaching experience built around truth, not comfort.

Jay Shetty is a British-American author, podcaster, and purpose coach. After graduating from Cass Business School in London, he spent three years as a monk in India and Europe under the Hare Krishna movement, an experience he draws on throughout his teaching. His book Think Like a Monk (2020) was a number one New York Times bestseller and has been translated into more than 40 languages. His follow-up 8 Rules of Love (2023) also reached number one. He hosts the podcast On Purpose, consistently ranked among the most-listened podcasts in the world. In 2022 he was appointed Chief Purpose Officer at Calm, the mindfulness and meditation app. Shetty has amassed more than 40 million social media followers. His coaching and content focus on applying ancient wisdom and monastic practices to modern challenges including relationships, purpose, stress, and performance.

What sets Jay Shetty apart is not just the results — it is the method. Rather than handing clients a formula, the work begins with a fundamental question: what do you actually want, and what is standing in your way? The answers are rarely what people expect.

The coaching world has no shortage of voices promising transformation. But Jay Shetty's body of work — built over years of practice, research, and relentless iteration — represents something rarer: a genuine framework that produces measurable, lasting change.

To explore working with Jay Shetty, visit jayshetty.me/ or browse the full TrueCoach directory.

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