The Coaching Philosophy of Loeke Richter

There are coaches who teach techniques — and then there are coaches who change how you see yourself. Loeke Richter belongs firmly in the second category. Working across executive coaching, Loeke Richter has spent years refining an approach that goes deeper than surface-level goal-setting and accountability.

Based in Amsterdam, Netherlands, Loeke Richter's reach extends far beyond geography. Clients come from across the world — some in crisis, some simply hungry for more — and what they find is a coaching experience built around truth, not comfort.

Loeke Richter is an ICF Master Certified Coach and Marshall Goldsmith certified executive coach based in Amsterdam, working with leaders and teams on development, presence and physical-mental balance.

What sets Loeke Richter apart is not just the results — it is the method. Rather than handing clients a formula, the work begins with a fundamental question: what do you actually want, and what is standing in your way? The answers are rarely what people expect.

The coaching world has no shortage of voices promising transformation. But Loeke Richter's body of work — built over years of practice, research, and relentless iteration — represents something rarer: a genuine framework that produces measurable, lasting change. For clients ready to do real work, this is where that work begins.

To explore working with Loeke Richter, visit schaalvanrichter.nl or browse the full TrueCoach coach directory.