◈ TRUECOACH NEWS · JUNE 13, 2026
Michael Bungay Stanier
Coaching methodology
There are coaches who teach techniques — and then there are coaches who change how you see yourself. Michael Bungay Stanier belongs firmly in the second category. Working across coaching methodology, Michael Bungay Stanier has spent years refining an approach that goes deeper than surface-level goal-setting and accountability.
Based in Toronto, Canada, Michael Bungay Stanier's reach extends far beyond geography. Clients come from across the world — some in crisis, some simply hungry for more — and what they find is a coaching experience built around truth, not comfort.
Michael Bungay Stanier is the author of The Coaching Habit, the best-selling coaching book of the decade with over one million copies sold. Founder of Box of Crayons, a learning and development company, he has trained over a hundred thousand managers to be more coach-like. Named the #1 thought leader in coaching by Global Gurus and featured in Forbes, Fast Company, and the Harvard Business Review.
What sets Michael Bungay Stanier apart is not just the results — it is the method. Rather than handing clients a formula, the work begins with a fundamental question: what do you actually want, and what is standing in your way? The answers are rarely what people expect.
The coaching world has no shortage of voices promising transformation. But Michael Bungay Stanier's body of work — built over years of practice, research, and relentless iteration — represents something rarer: a genuine framework that produces measurable, lasting change.
To explore working with Michael Bungay Stanier, visit mbs.works or browse the full TrueCoach directory.
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